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Advanced Search Keywords: Do phrase matches. Phrases matching the order in which you typed keywords above.   Do whole word matching. Whole words is a word on it's own - partial words is where a word matches within a word. Do partial word matching. Give extra high relevance if all keywords is present on a page. (These matches will be displayed first) Search page titles Search page meta descriptions Search page meta keywords Search page contents Extra high relevance for phrase matches Extra high relevance for whole word matches